The Coldplay ‘Ghost Stories’ Campaign…Ramble

Yes, I’m a huge and I mean huge Coldplay fan. I don’t like them ‘ironically’ as one recent fellow I dated (see that’s past tense) remark. However, that doesn’t preclude me from being able to analyze their campaigns. Their sixth album ‘Ghost Stories’ is a beautiful and haunting in honesty. Note, I was not a fan of ‘Mylo Xyloto’, though a few songs grew on me, and though I loved ‘X & Y’ it was about three or four ballads too long, a fact that is also noted by the band.

When I first heard the lyrics to ‘Magic’ about how ‘I just got broken, broken in to two, still I call it magic, when I’m with you’ red flags started to wave in my head. Of course, I ignored them because the lyrics were all too relatable to me. March saw the debut of other new songs from ‘Ghost Stories’ during their globally broadcast performance as part of the iTunes Festival at SXSW. “Another’s Arms” told the tale of having broken up and the oddness of moving on, still wishing for the person already gone. Now the red flag was as large as Russia’s, and my heart was concerned. The following week GP and Chris Martin announced their ‘conscious uncoupling’, which is also brilliant timing from a marketing standpoint of an album launch.

Woah, is that cold? Fair enough. You can say that but the moments I took to mourn their relationship, also produced even greater depth to the lyrics of ‘Ghost Stories’. Friends commented I might be rushing out to buy the album but they were sure Gwyneth Paltrow wasn’t listening to it. I disagree since Chris told the BBC’s Zane Lowe in an exclusive interview it was the most truthful album they have ever made. The word ‘true’ appears in several of the songs. It’s also really about heartbreak, not being over someone who was ‘True Love’ but having to move forward. Even in “A Star Full of Skies” he mentions in out of all those stars “I think I saw you”, do you get more literal? Or on “Magic” when he sings “and with all your magic, I disappear from view.” Well damn.

The global Coldplay campaign didn’t need the press of a breakup because it included hand-written lyrics for all songs hidden in libraries all over the globe, hints given away via Twitter, TV shows including Saturday Night Live and Jimmy Fallon in the US (let alone the countless ones overseas), and The Voice, as well as live shows in five major cities globally.

Tickets in NY were hard to come by unless you work in the music industry or are willing to pay scalpers.

Personally I’d rather shell out a few extra bucks for the deluxe version at Target, a multi-million dollar campaign #MoreColdplay across social media, television and in-store promotions. The fan incentive? Signed paper stars from the adverts, which also were part of the set dressing for their SNL appearance.

Let’s not forget the continued support of iTunes post-SWSX which included a pre-order, an exclusive track, immediate downloads from the pre-order, social media support and dedicated newsletters and homepage banners.

What I love about Coldplay is the imperfection of it all, the inclusion of fans and the music, of course. I once got into a discussion with a senior level exec at Sony about why Kings of Leon, also releasing their fourth album at the time, were not as successful as Coldplay. He said there was no way and then that album turned out to be KOL’s most successful album and he had to buy me an expensive dinner. Music, when it’s brilliant can still go unheard if it is not marketed properly. Team Coldplay always delivers some new way of connecting with the music, making it fun and inclusive of the fans. Look for their TV special as well:

Love & Hate: People Have Strong Feelings for Gwyneth Paltrow…Ramble

As a Gwyneth fan I am glad that one of my most read posts to date has been “In Defense of Gwyneth…”. I was really excited when her new, healthy cook book It’s All Good came out April 9th and even more so, when I went to the book signing at William-Sonoma. There were no haters with bitchforks waiting to throw quinoa pies at the golden goddess, in fact it was the best dressed crowd I have ever seen at a book signing and there was so much love and appreciation for the Oscar winning actress I felt I had found my people.

It is kind of amusing just how polarizing the media is in their portrayal of Gwyneth. Last week she was named by Us Magazine the number one most hated celebrity – now this is  a list with Kim Kardashian at number ten and Chris Brown at number twenty. Should GP choose to assault someone with a large ass she will apparently slide off that list. Note: this was also two weeks after her new book made the NY Times Best Seller list.

Today People Magazine named Gwyneth “The Most Beautiful Woman In the World”. So is it because she is so beautiful that she is so hated? Wow even the ‘Mean Girls’ were less transparent! When Gwyneth visited Dr. Oz he asked her if it bothered her journalists had taken sentences out of her book to twist and call her a bad mother, the good natured health fanantic had to laugh and say no, because those people obviously don’t know her personally. That’s a pretty healthy outlook.

I view GOOP as GP’s outlet for sharing tidbits and giving insight and access to her contacts. I thanked her for sharing her recipes and yep, believe it or not folks there are items in the newsletter you can make yourself for under five dollars like a sugar scrub. Last week’s newsletter had tips from the butler at the Four Seasons who uses such dollar store products like ammonia and the Mr. Clean erasers to keep things shiny. You could say the elitist part is getting cleaning tips from him, but the solutions are quite cost effective.

Gwyneth Paltrow’s newsletters filled with tips on clean eating and juiciing and recipes have helped me take a whole new outlook to food and the way I consume it. As a result I’ve lost thirty pounds. So thank you Gwyneth for your guidance. I needed someone to point me in the right direction.

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RDJ is an eclectic artist who has survived jail, a crappy self-indulgent CD, drug use and the baddest playground known as Hollywood. Now a veteran of the industry with two successful franchises – Iron Man and Sherlock Holmes, 

I’ve had a crush on this man even his wife describes as odd, for some time. Hey, everyone likes a bad boy! What I love about RDJ at this point is his influence over other actors and helping create some amazing careers. 

It was RDJ who convinced Gwyneth Paltrow (if you didn’t know she was one of my faves then search her on my blog for why) to take the role of Pepper Potts in Iron Man by telling her she should be in a film people went to see. Oh yeah, being real is an RDJ talent. 

While I don’t care for his buddy Mel Gibson, RDJ is a loyal friend who totally got annoyed with his ‘Due Date’ co-star Zach Galifiankis for getting Mel kicked off a cameo of ‘The Hangover 2’. I also LOVED that RDJ fell in love with the Frenchie on ‘Due Date’ he tried to adopt him unsuccessfully. (Frenchies can be little heartbreakers in the best way possible.) Still, it’s kind of cool that Robert stood up for his friend who has been revealed as a crazy racist who’s lost his mind during Mel’s ‘hard times’.

Now Robert Downey Jr. has continued to work his magic on ‘The Avengers’ franchise. First, he insisted and convinced director Joss Whedon to have the Pepper Potts character in the film to enhance his character Tony Stark, as ‘crazy-in-a-relationship’ kind of guy. Secondly, according to the DETAILS cover interview with Chris Evans aka Captain America, RDJ connected with Evans via their shared agent. He convinced the reluctant Evans to take the role telling him by making tons of money for the studio it would enable Evans to get backing for the smaller films he really wants to do in the future. 

What a helluva a friend, mentor, and kickass actor! I can’t wait to see him in ‘Avengers’ out May 4th. 

What Will Gwyneth’s Musical Vision Be…Ramble

Gwyneth Paltrow is finally letting the world see how funny she is and having a really great time. Ever since Gwynnie took on “Glee”, she’s been everywhere singing including the Grammys and New Jersey to stealing the stage from Beyonce in London recently. Is she the ultimate ‘renaissance’ woman or what? Seriously.

As if I weren’t amazed enough by this Golden Goddess, now she is posing in nothing more than fish net stockings and Harry Winston jewels (that’s quite a step up from bedazzling) for Vanity Fair jewelry special. Must. Stop. Eating. Still, my favorite thing Gwyneth has done recently which she has spoken about on a number of occasions, is rapping N.W.A. on Britain’s Graham Norton Show:

G.P. admitted she has yet to make her own music. Oh Darling, please come make a record where I work and that would be insane. It got me to thinking what would Gwyneth’s own album sound like because I don’t think the duets on Matthew Morrison’s lame duck album (remember when he kept promising us he was gonna make an album that sounded like J.Timberlake? WTF turkey!) of “Somewhere Over the Rainbow” are really the direction she would go musically on a solo project. We’ve heard GP covered country, pop, adult contemporary, and of course her #1 duet (in Australia) with Huey Lewis “Cruisin'” and now rap. Hmm though I love her I don’t think so, I’d much rather her sing something that had a bit of Brazilian feel to it for some reason, you know a little “Girl from Ipanema” spiciness with maybe her “brother” Hova doing some lyrical assault to add some fresh flavors.

How about some guest stars?

Tay Swifty – they could battle it out as a country hip hop showdown

Beyonce and Gwyneth have a huge dance number they can boogie on down to?

Gwyneth and Chris Martin actually get filmed together for a stirring guitar duet?

Gwyneth and Leighton Meister film a video with a stalker theme…as in Leighton has a girl crush on her after ‘Country Strong’/a send up of her hit movie “The Roommate”, of course they’d have to out do The Lonely Island/Beiber send-up.

No matter what it turns out to be, I’m glad Gwyneth is talking about it and therefore it’s a possibility.

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Getting GOOP’y about Gwyneth…Ramble

Gwyneth Paltrow’s cook book is finally out and while foodie sites like Eater.com are hating (ok to be fair the recipe for oatmeal – a cup of oats, add your favorite toppings is a bit of a no brainer), but the stories about her family life and how food allows them to gather and enjoy each other is charming.

I love me some Gwyneth so I was excited to have her sign a cook book for me. Kudos to Gwyneth for allowing the staff to take photos with people’s cameras, but holla, dude took photos just of Gwyneth, not me. Take a look:

It's my favorite Golden Goddess!

I’m happy to see that I got GP to smile. I gave her a CD since she enriches my life so even though I’m not “in the photo” she does have her hand on it. (Yes, I know I’m acting like a schoolgirl but who’s life doesn’t need a glamourous influence?) She was very sweet and it was like, wow, they were not rushing us along like happens with most of these types of events so thank you Gwyneth. You are a classy lady and I loved seeing the black sharpie on your hand as you autographed your beautiful book!

How sweet, she is petting the CD I gave her!

Fortunately my fabulous friend @brianistuft was able to capture how adorable I look from behind talking to GP.

Can you sign it to "my BFF"? Bwahaha.

Despite working in entertainment and having been exposed to tons of famous people, it was exciting for me to finally be talking directly to Gwyneth and have her attention for a minute. Here’s what I forgot to say to Gwyneth:
-Could you add “Watch out for the randoms!” to your signature?
-I’m going to Nashville and I’m testing your GOOP newsletters vs. a local!
-Could you adopt me? I know you have a fabulous Asian lady who is probably your PR person, but I’m more fun.

Viva NashVegas….Ramble

One of my favorite cities is Nashville. The people are vibrant and colorful and there’s a different approach to life. It is like going to a foreign land from New York, perhaps more like Canada than France, but there are cultural differences.

Once I finally arrived after a long day of heinous airline travel whig included being bumped for a first class passenger….American eagle you deserve that recent Meanest Airline poll. Glad y’all are looking to hold the title….it was straight to Music Row. The heart of the Country Music Industry. I was taken on a tour of a house that is an office for a label. Need more cultural differences then step up, go out and toss a nickel because you will most likely find yourself face to face at some point with an artist on the rise or decline.

End part one cause I am on another plane!

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Five Questions Always a Good Idea…Ramble

I love the duel promotion of Gwyneth and Hova interviewing each other for their respective blogs. GP’s GOOP is great, but as I’ve mentioned before I would optimize it a few different ways for her. Perhaps Gwyneth asking five questions will make me lament even more the lack of my Follow Friday Five Questions series.

It’s also reminded me there is a “face-off” I’ve been slacking on as it forms in my mind- Jay Z’s/Kindle bio vs. Keith Richards/Physical. My problem here physically Richard’s book is so heavy it’s been a challenge to want to pick it back up and I do most of my reading on the subway.

Either way, Ms. Gwyneth is fabulous! I’m glad Hova considers her his sister. It’s definitely an interesting endorsement after reading his book Decoded that starts in a very depressed area of Brooklyn while Paltrow’s Upper East Side prep school upbringing was a complete opposite spectrum, still life, art, music and friendship have tied them together. It’s what makes these interviews so charming and gives insights to the affection they have for each other. I won’t lie, I’m seriously excited Gwyneth’s cookbook is finally available.