We all get followers who comment on every little thing we post on social media. I try to tow the line between showing some personality, and not going into a TMI situation (no one wants to know what you did in the bathroom). In general, I assume anything I write to anyone via the 1′s and 0′s is going to potentially be accessible to the greater Internet audience. Thus, when ‘friends’ on Facebook started to comment I post too many photos of my beloved French bulldog, I was happy to have Instagram as my new outlet. It’s not an automatic follow back site and there is a community for every niche interest.
As a branding and digital marketing professional I like to experiment online. Twitter has been a great way to connect with authors. Pinterest is a huge ego boost for style and interior aesthetics. Instagram has been a great place for me to connect with the Frenchie Mafia. Oh yeah, we exist. Batpig lovers unite! And we are active ‘humans’ who have regular Frenchie Meet-ups, rally behind lost, mourn the dogs going over the rainbow, and those in need of funds for operations as a Frenchie army.
Thus, when the haters started commenting about my Facebook posts, Instagram was a relief. I had an outlet where I could unabashedly celebrate with others infected with the Frenchie madness, who cared about the health of these special creatures. And, I know this’ll shock some people, it’s not required to follow people if you don’t like their posts. Sit down. Take that in for a moment. Recover. Now double tap like all my IG photos.
The account @grrlgeniusbk was private for a long time because there are some stalkers we have, but let’s face it you can look up anyone’s IG account on a computer outside of the app, even if they blocked you, so now the account is public. Elle has had some features and a steady climb to over 800. It’s not thousands, but it’s very nice that so many IG friends come to see what Elle is up to on a daily basis.
I’m trying to get two full manuscripts published, making it an ideal time to experiment, start a ‘human’ account to build a following under my author name @cocoquill. Starting over at zero is a bit of an ego and professional challenge. It’s also reignited my love for Instagram, after some modern dating despair. Experimenting on different social media platforms is fun for me. Some people can’t keep up with one account and IG has not yet figured out the multiple account management, however I’ve been a digital girl since the late 90′s so it’s second nature to me.
Last week one of my human photos was featured by @newyorkloveny, an account for photos of NYC. It was interesting to see, unlike Frenchie features, the account did not ‘like’ the photo on my account, but gave me photo credit. In comparison to other photos featured, it had a slightly higher like count (over 70). I regrammed the photo on the grrlgeniusbk account, where it got half (still over 40) the likes an average Elle photo receives and was the highest amount of ‘likes’ (26) for the new human account. It validated my starting the ‘human’ account because my loyal Frenchie audience wants photos of Elle. They will most likely be supportive when I have a published book, but they are not interested in seeing the diversity of my life experiences and imagination.
It is always a challenge to get the ratio of followers to move beyond a one-to-one result. Thus, hashtags, times of day to post, subject matter have been fun to play around with as I move forward once more.