The Coldplay ‘Ghost Stories’ Campaign…Ramble

Yes, I’m a huge and I mean huge Coldplay fan. I don’t like them ‘ironically’ as one recent fellow I dated (see that’s past tense) remark. However, that doesn’t preclude me from being able to analyze their campaigns. Their sixth album ‘Ghost Stories’ is a beautiful and haunting in honesty. Note, I was not a fan of ‘Mylo Xyloto’, though a few songs grew on me, and though I loved ‘X & Y’ it was about three or four ballads too long, a fact that is also noted by the band.

When I first heard the lyrics to ‘Magic’ about how ‘I just got broken, broken in to two, still I call it magic, when I’m with you’ red flags started to wave in my head. Of course, I ignored them because the lyrics were all too relatable to me. March saw the debut of other new songs from ‘Ghost Stories’ during their globally broadcast performance as part of the iTunes Festival at SXSW. “Another’s Arms” told the tale of having broken up and the oddness of moving on, still wishing for the person already gone. Now the red flag was as large as Russia’s, and my heart was concerned. The following week GP and Chris Martin announced their ‘conscious uncoupling’, which is also brilliant timing from a marketing standpoint of an album launch.

Woah, is that cold? Fair enough. You can say that but the moments I took to mourn their relationship, also produced even greater depth to the lyrics of ‘Ghost Stories’. Friends commented I might be rushing out to buy the album but they were sure Gwyneth Paltrow wasn’t listening to it. I disagree since Chris told the BBC’s Zane Lowe in an exclusive interview it was the most truthful album they have ever made. The word ‘true’ appears in several of the songs. It’s also really about heartbreak, not being over someone who was ‘True Love’ but having to move forward. Even in “A Star Full of Skies” he mentions in out of all those stars “I think I saw you”, do you get more literal? Or on “Magic” when he sings “and with all your magic, I disappear from view.” Well damn.

The global Coldplay campaign didn’t need the press of a breakup because it included hand-written lyrics for all songs hidden in libraries all over the globe, hints given away via Twitter, TV shows including Saturday Night Live and Jimmy Fallon in the US (let alone the countless ones overseas), and The Voice, as well as live shows in five major cities globally.

Tickets in NY were hard to come by unless you work in the music industry or are willing to pay scalpers.

Personally I’d rather shell out a few extra bucks for the deluxe version at Target, a multi-million dollar campaign #MoreColdplay across social media, television and in-store promotions. The fan incentive? Signed paper stars from the adverts, which also were part of the set dressing for their SNL appearance.

Let’s not forget the continued support of iTunes post-SWSX which included a pre-order, an exclusive track, immediate downloads from the pre-order, social media support and dedicated newsletters and homepage banners.

What I love about Coldplay is the imperfection of it all, the inclusion of fans and the music, of course. I once got into a discussion with a senior level exec at Sony about why Kings of Leon, also releasing their fourth album at the time, were not as successful as Coldplay. He said there was no way and then that album turned out to be KOL’s most successful album and he had to buy me an expensive dinner. Music, when it’s brilliant can still go unheard if it is not marketed properly. Team Coldplay always delivers some new way of connecting with the music, making it fun and inclusive of the fans. Look for their TV special as well:

Consciously Uncoupling, Insert Tears!…Ramble

Anyone who reads my blog knows that I am a huge Gwyneth Paltrow fan, I was before Coldplay released an album. Then I separately found their music pretty damn amazing. It’s no shock then that upon the news of their separation, one that my friend Shoshi ‘called’ quite recently, and I wanted to refute at the time. Turns out she knew what she was talking about, except the part where Gwyneth would say it was her decision.

Watching Coldplay’s live iTunes Festival performance at SXSW, I did raise an eyebrow when I heard the lyrics to “Another’s Arms”

Late night watching TV,
used to be you here beside me,
used to be your arms around me,
your body on my body.

Read more: Coldplay – Another’s Arms Lyrics | MetroLyrics

But, I was still enthralled with Magic’s lyrics “I don’t want anybody else but you”, so were they still trying to work it out at the time the lyrics were written? I don’t know, but I do know it has to be hard when one person is on tour for two years and the other person is going to events all over the world for work as well, an international move to California, plus two young kids means there is a lot of juggling and obstacles to staying connected.

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The media loves to throw hate in GP’s direction. No, she isn’t the most down-to-earth person with some of her recommendations and guess what people? You don’t have to be so literal. How about finding the inspiration for high priced looks with an affordable version for yourself? For all of the high end items, GP also gives away a ton of information for free, so much so I still credit her for inspiring me and helping me with her gratis recipes, lose 30 lbs.

I was inspired about the strength of the blonde couples’ relationship, when Chris was asked by a Rolling Stone reporter for a cover story at the release of VIVA LA VIDA, if he’d ever been in a serious relationship. He answered one. And the journalist asked him about it and Chris responded it was the one he was in now aka his marriage to Gwyneth. Swoon.

Having been through my share of heartbreak, I could really relate to ‘Magic’ lyrics “And I just got broken, broken in to two, still I call it magic when I’m with you.” Yes, I know that pain. And sometimes it helps for me to look towards those beautiful couples who are in love and believe in their magic. This split so soon after L’Wren Scott’s suicide illustrates life and love is not easy for anyone. Behind the scenes you never know what is really happening in someone’s mind. Social media allows us to all ‘curate’ our lives to look amazing and some days it just isn’t, which is why I posted a photo today of a trash yard.

 

In Defense of Gwyneth Paltrow & Her GOOP…Ramble

“Fuck the haters!” Gwyneth Paltrow said in the March issue of British Elle. “I saw this blog of people writing horrible things about me and for a second your ego is so wounded … How could people hate me, my intentions or what I’m trying to do? I’m a good person and I’m trying to put good things into the world.”

Hey Gwynnie, that’s not exactly the motto of your lifestyle website, GOOP, “nourish the inner spirit.” Yet, I can’t help think that it is. Tell those haters to shove it because honey, you have an Oscar. Why are all these people hating on Gwyneth? Yes, she says high brow pretentious things all the time, but I take pure joy in hearing them. People often wonder is she in on the joke?  I think she is the mastermind of the joke. Perhaps, like one of my boyfriends you feel you need a dictionary to understand her.  We’re too damn sensitive all the time and she calls us, America out on it. Gwyneth has an opinion and she’s not afraid to speak her mind.

I get asked ad nauseum why exactly I like her. According to my sister, I’m the only one she knows who likes Gwyneth. She’s wrong, Dr. Mom likes her too! As I do seem to always like the esoteric aka ‘difficult’ ones, I’ll give you insights into why I get a kick out of Gwyneth.

Gwyneth had a number one hit for singing ‘Cruisin’ with Huey Lewis. Yes, it was in Australia, who also are the only country to release The Hoff ‘Get Into My Car’…..but also the home of INXS, Jimmy Barnes (his daughter Eliza is the muse of Liam Finn), John Farnham, and of course, hello the one and only Eric Bana. Eric deserves his own ramble so I’ll move on now.

Which she and hubbie, Chris Martin sang at a friend’s wedding. She sounds vocally better than CMartin on this one (vocal imperfections make me, yeah love Coldplay!)

She’s married to the aforementioned Chris Martin, another person people seem to think is far too serious. Ricky Gervais’ interview with Chris sheds some light on that one:

and her man beats up the paparazzi for her when she’s been in hospital for fasting too much:

Oh, you thought I was going to say he also wrote a number one hit “Fix You” that is now a Coldplay classic? Well, yeah that too. He proves in this bit, that he rushes home for Gwyneth’s cooking.

Which takes us to Gwyneth’s cooking videos on GOOP. Who doesn’t need to know how to properly debone a chicken?

Not only did I find that video useful and I want to make some yummy chicken, I dearly love to laugh just like Elizabeth Bennett in ‘Pride & Prejudice.’ GP’s first cooking video took a lot of heat and even sparked this hilarious send up on Funnyordie.com

and Little Britain

If you can inspire in song and laughter how bad can you be?

Still not convinced? She let’s her kids listen to Uncle Jay-Z “99 Problems.” No? How about GP went on Conan with actual GOOP all over her fabulous legs? Thanks Gwynnie for posting exercise videos from your personal trainer so we can all try to get our legs looking that fabulous.

Gwynnie is just an Oscar winner trying to give back. She was charming in ‘Emma’ and renewed my love for that book. I thought Miramax should’ve campaigned for Joseph Fiennes’ eyes to win for ‘Shakespeare in Love’ but GP made it up to him by getting him cast in ‘Running With Scissors.’ GP is good to her friends, who mostly happen to be famous. How could they not? She grew up with a father who was a director and Blythe Danner for a mother? Even her brother, Jake is now a director.

 (Photo: Jenny Gage & Tom Betterton)

(Photo: Jenny Gage & Tom Betterton)

I adore Gwyneth because a) her line in ‘A Perfect Murder’ delivered with disdain: “That’s not happiness to see me.” Response:”Try surprise.” b) dig the reading reccomendations and advice through GOOP, which lead me to ‘Drink, Pray, F@ck’ which sends up the horrid whine, whinge, whine and repeat boo hoo I’m the victim book being made into a movie ‘Eat, Pray, Love.’ c) admire her for being able to wear those wonderful ankle breakers. She was the first one photographed in them and now I bet you have some version of that in your wardrobe as a must d) she gets to make babies with Chris Martin e) when she gets a mother-daughter photo, it’s taken by Annie Liebovitz

(Photo: Annie Liebovitz)

(Photo: Annie Liebovitz)

I’m also really glad that GP recently said she wasn’t going to start making kids films in lieu of accepting creative movie roles that speak to her. It’s annoying how parenthood has done that for some stars who used to be ‘edgy.’ People seriously want to bend the truth and take it out of context that she’s against kids’ films are seriously just haters. More press for Gwynnie, better movies for us! Go GP! (p.s. I picked that quote link since it links to an OLD! photo of Coldplay. Hahaha.)

Finally, I got a cheap thrill out of the fact I turned my friend Brian onto loving Gwyneth. He now goes around qualifying people with “she’s so not fabulous, she’s not being followed by GOOP on twitter.” In closing, it’s because GP is not Flawless, makes her appealing to me. I also have a few suggestions to give her for increasing GOOP’s traffic but it seems she’s already got Corporate America knocking on her door to partner with her so I’ll have to save that for the day when I either get to interview her or vice versa. GP let’s get together to do some cooking. I’ll introduce you to pre-marinated salmon from Trader Joe’s and help you deal with your reconstruction hassles in London. You can let me wear your accessories and do my Chris Martin dancing impression. It’s about perfect for a person who with one good ankle. Nourish that inner funnybone!

29 October update: Great quote from GP on the red carpet last night only proving my point Gwyneth is fabulousity personified with a great sense of humor.

“Oh we love movies at our house, and we get everything. Everything! Every children’s movie, every documentary, every drama, every indie, every porn–just kidding about the porn!” –Gwyneth Paltrow on her love of all film genres during the Valentino: The Last Emperor DVD launch party last night in New York. *from Fashion Week Daily