Rebel, Rebel…Ramble

There are signs everywhere in London, to REBEL. The dictionary defines a rebel as a person who resistant any authority, control, or tradition. The 1950’s, which gave us Jack Kerouac’s second book, On The Road, and 1955 classic film, “Rebel Without A Cause,” amongst others, popular culture has glamorized being a rebel. Even my the ice coffee wants me to be a rebel. I don’t mind rebelling from war over processed food to the below delicious treat.

  
Personally, I prefer today’s rebels in the dome of women, standing up and calling out the sexism and discrimination. Although female empowerment books from Sheryl Sandberg’s Lean In to Nastygal.com founder, Sophia Amoruso’s Girl Boss, and proof that women over 55 are best suited for strategic leadership, numbers this week revealed the amount of women in tech is down to under 30% and the women on tech boards are not in the leadership chairs. Is the rebellion working? Can it only succeed when famous women support the cause? Can awareness lead to change?

Rebel. It’s all around us. It’s the name of a gym I frequent. During classes we are all called rebels, to incite and inspire us to work harder, go against the grain. A teacher said “if there’s no pain, you’re not changing your body.” (Cut to me screaming in pain from pulling out my arm during the weight lifting portion of the class.)

  
Be a disrupter, a rebel. Yet, it’s taken social media to vent truthfully about shit people say about women directors getting the ultimate sexist treatment, being a given norm. That’s why I loved when Julianne Moore said no to the nail cam E! added to their inane red carpet coverage. Rebel against the nail cam, that is, unless you launched your own nail line and you are promoting it.

REBEL! Against women getting paid .70 cents to the US Dollar for doing the same jobs as men.

REBEL when so-called ‘women’s magazine’, Allure called reality star, Lauren Conrad, a ‘basic bitch,’ but she gave the most girl boss answer to a question pulled from a listeners at random, during a radio interview, asking her her favorite position, by responding “CEO.”

Recently, Oscar winner and single mom, Gwyneth Paltrow rebelled against her lifestyle site, GOOP.com being compared to other actresses’ brand extensions. She’s right, but press likes to pit women against one another, put people in boxes.

  
 For instance, Jessica Alba’s Honest brand sells safe eco-friendly baby products, which has netted her $1 billion dollars. Seriously. That is some seriously impressive work for a girl who grew up clipping coupons. Honey, you are the one laughing all the way to the bank, but The Honest Company has a different audience from GOOP.com, which offers recipes, city guides, clothing & accessories, mostly for women, and advice for women on everything from nutrition to how to self-promote– like a rebel.

Launched in early May, Reese Witherspoon’s website, DraperJames.com is a strictly e-commerce site for women who want modern Southern style. It doesn’t go too deep, even in the ‘meet’ section of the site, but has a sweet questionnaire about Southern style. A lot of people want to look pretty and be entertained in small doses. They don’t want to know what you’re reading or the latest palatable way to eat kale, and that’s where Reese comes in, providing charm and charming outfits.

Kate Hudson’s website sells strictly athletic gear (and yes, I have some, terrible name Fabletics, but really high quality product) on an ala carte or subscription basis. Again, that is a different business demographic. One does not attend a Southern tea party in athletic wear!

At the end of the day, rebel against comparisons and carve out your own niche. Do you. Always. And if any snakes are around, blast Taylor Swift’s ‘Bad Blood’ to let them know what kind of rebel they are dealing with – one who sees the enemy, faces them, and triumphs, passing the bad juju back to the original snake.

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Media Bistro Circus Wrap Up…Ramble

I’m happy to see there’s been a lot of movement to make sure that women in tech are being recognized. I love Marissa Myers from Google especially since she is also showcased for her high fashion tastes, but in the scary world of sliding females in the tech field, it’s great to see powerhouse Sheryl Sandberg(now of Facebook)¬†getting coverage in Vogue. I used to work for Sandberg’s husband, Dave Goldberg and went over to their Superbowl Parties for a few years and they know how to entertain. *Dave is also extremely passionate and crazy smart. The fact he also married Sheryl only makes me like him more.

Laurel Tobey & Susan Lyne

Today’s Media Bistro Circus was another powerful step for women with an all-day strong roster of compelling panels with ¬†Q&As to follow. Highlights:

1) It lead off with Susan Lyne the CEO of Gilt Groupe who spoke about keeping the U.I. simple. WHAT?! Only 2 clicks to buy? Hell yeah. There is also the feeling that because there is a limited supply of what’s on offer, that Gilt Groupe’s consumers declare “I WON this on Gilt Groupe.”

2) Meredith Fisher from DVF who’s presentation was exciting, informative and engaging ended with her giving us a discount for today to buy a dress on DVF.com. She spoke about branding and the happy accident of DVF’s blog actually serving to inform global stores what was going on in the NY HQ and a great way to keep them informed of Diane’s visions. I love the sophistication of Diane Von Furstenberg. Her clothes are fabulous and having Meredith on her team makes it me like her even more! It also shows, once again, that just because you are an intelligent woman, doesn’t mean you can’t retain your femininity!

3) Eileen Gittins the founder/CEO of Blurb.com self publishing site was so inspiring in her storytelling she had people in the audience crying! I feel really inspired to well self-publish a photo book this weekend and I’m going to! No, it’s not the book I’ve been editing but she sparked a really great idea that will mean a lot to me and my loved ones. Thanks Eileen!

4)Brandon Holley from Yahoo! Shine ended a long day with a fantastic presentation. As I am a former Yahoo! myself, I was glad she was extremely engaging and a great public speaker. It’s pretty hard to be number 11 when a lot of people left at lunch. She heads up Shine which is a strong, female online community. Go Brandon, I think your ideas on community are very strong and I’m going to love getting to know more about you.

5) Lisa Hsia who I have met a few times but never heard speak revealed her Bravo philosophies and keeping the conversation going before, after and during so that you OWN the conversation.

The overall theme was listen to the users and if you can’t properly respond, then don’t go down that road. There is nothing worse than eliminating or no longer feeding an active community. It’s not just about putting the message out there, it’s about responding to the conversation around it which leads to a community.

Note: very happy to find out this ramble was linked to by NY Convergence! Thanks for supporting Women in Tech!