Volvo may be an odd choice for me to pick. I’ve had two MINI Coopers (you have to have the chili red convertible if you live in LA, otherwise you are missing out on a whole lot of fun), learned to drive on a boat aka a 1975 Cadillac and had my Honda totaled by a drunk driver (the first time I lived in LA.)
Why Volvo? Partnering their #VolvoDogs campaign with our favorite Frenchie sisters on Instagram – @piggyandpolly.
Smart move Volvo, especially when Piggy and Polly have a base reach of 242K followers over your 53.6K. While the “likes” on Volvo’s account were on in the 1000-2000 range, over on Piggy & Polly’s account, there were photos with over 13K likes. Double tap success.
Before we moved from NY to LA, our good friends at Kiehl’s in Brooklyn held a “goodbye party” for Elle. The average spend was almost double a humans-only event. Lesson: people who are fun, modern dog-owners, want the best for their dogs.
The bonus on Piggy and Polly’s end? Not only do they get to do this promotion, it’s inline with their particular aesthetic and they got to wear their gorgeous clothing line Pipolli designed by their mom Carla.
Let’s go cruising!