Why is anyone surprised Burberry has started a music channel with Apple Music? Angela Ahrendts, the SVP of Apple’s retail and online stores, was the CEO of Burberry.
Ms. Ahrendts, with Christopher Bailey, were very vocal about taking the heritage brand, and modeling it on Apple’s cohesiveness to make Burberry cool again. They launched the Burberry Acoustic Series, which will be included in the channel.
This is a natural and logical fit. I personally love it. The marriage of music and fashion is well-documented, with my own former boss, Ian Rogers, recently turning heads (as he does), leaving his role as CEO of Beats to take fashion powerhouse LVMH to the next level of digital innovation. Note: Yes, as much as we have seen digital be integral to many fashion brands, overall the industry still needs to innovate in the area. Don’t get me started on the fragrance industry (I used to cover it.)
My personal hope is now Burberry will create a stand alone app, where customers can live in a Burberry world, which will of course, include the music. *Yes, I wrote that request a few posts ago, you’re not imagining it. I love Burberry.
Now where’s my Burberry trench coat? I’m going to go outside and take my swagger back to Golden Square to wrap up my London Fashion Week experience.