Brand of the Week: goop *by Gwyneth Paltrow…Ramble


The inaugural Monday issue of goop came out this week, covering all that is fun and worth notice from New York Fashion Week. Guest Editor, Fashion muse and trendsetter Taylor Tomasi Hill (isn’t that name just MADE for fashion?) finally reveals who maintains her red locks (the prices are not that outrageous), where and what to eat (juice, juice, juice baby!).

It’s typical for Gwyneth’s goop to make headlines on a weekly basis. It makes me laugh that there is such hate for someone who seems pretty funny, cultured and cool to me, but others see GP as a snob, elitist and out of touch with reality. GOOP was a genius idea. Gwyneth became more than an Oscar winner with a rock star husband, two kids and oh yeah a number one single in Australia for her duet with Huey Lewis:

Personally I love my weekly dose of all that is GP. Why? Her posts about healthy eating, juicing, detoxing and exercise tips from Tracy Anderson have helped me lose thirty pounds and keep it off for over two years. I shared that little tidbit with GP when I went to a book signing for It’s All Good and she was so delighted to hear it. My friend Brian asked me “How did you get her to smile like that?!” and he got back in line so he could do the same. Now, haters will have you believe it will cost an arm and a leg to make any of the recipes in there, but I believe they were shopping at Whole Foods for all the ingredients. Hey New York Times, we’re not all living in denial.

In fact, I have a new friend who was afraid to tell me she has been using It’s All Good recipes because she is on one of those programs where you have to cut out everything – gluten, sugar, alcohol, nuts, etc., in order to find out what she is allergic to, under her doctor’s care. My friend was so relieved I believe in all things goop as well. How sad she had to assume she would be dismissed for liking Gwyneth? Being able to make recipes that fit into her restrictions has been made 1000 times easier by Ms. Paltrow so again I applaud you GP.

Now, those who are still not sure, goop has plenty of recipes on the website. What? Free recipes? The website access remains free. As to the exclusive items made for goop with designers, some of the higher priced items are totally not in my price range, but there are more than fifty items under $150 dollars and I use them as inspiration, and find an alternate like this gold horned pendant. I got into a disagreement with my former literary manager over goop’s items for kids, none of which are over $85 dollars. He wanted to assume, like so many others, there was nothing of value there. Buddy, you are not a woman, you haven’t even looked at the website so if you only get your news via tabloid headlines, you come off looking silly to me. Huge applause to goop for providing an insider look at glamor and nutrition. goop keeps me informed. Note to goop: please make some goop branded items! And for the rest of you please enjoy GP on the Grammys:

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