Brand of the Week: Fab.com…Ramble


Who doesn’t need a bit of fun and fabulous in their lives? Ever since Fab.com launched, I’ve had an addiction. In fact, for a while I had to delete their app off my phone because it was too dangerous. What other site offered up deals on prints of Cy Twombly, my favorite modern artist? Affordable, fashionable, quirky and fabulous, Fab.com covers the naughty sex toys to fun dog toys and home furnishings, books, food and fun!

Fab’s curation is simply irresistible. The site champions local Brooklyn designers as well as bigger design names. Go local! It is also refreshing to walk down the street in some new find and know not everyone and their mother is going to be wearing it. That’s a tall order in this day and age, where things are so accessible. New York is one of those cities where you break your neck staring down someone else who is wearing the same outfit, especially if their accessories are more fun than your’s (say that’s not possible! The horror!) and Fab.com has the answer. There is kick-ass jewelry too. Ah Fab, you even take returns no questions asked. Grazie mille!

For me, Art is what distinguishes Fab.com from every other online store. The pops of color, the way to have some affordable unique wall art makes my heart sing. I find the colors so inspirational. I read that fall is the time of year (see refinery29.com), when people start to pay more attention to changing their home just as the seasons do. I love my home. I painted my bedroom a sexy purple last year which elevated the sophistication in there last winter. Did I find myself shopping on Fab.com for ways to decorate the walls? Perhaps.

Those marketing geniuses may have started an online sensation, but after I deleted the app, they sent me physical coupons in the mail. Oh, you devils! How could you know that a random 25% coupon would break my willpower against you? The curation has only gotten better as the brand grows. They now have this baroque furniture I am swooning over to have, oh please, Sugar Daddy, please?

How did Fab.com get so FAB? Founders Bradford Shellhammer (who worked at Design Within Reach) and Jason Goldberg (who worked for President Clinton- talk about charm school!) have guaranteed one thing: you will smile. Okay, their business plan has a lot to do with them filling a masterful design accessibility too. Have you noticed some higher-end brands now selling on Fab.com? Well that’s apparently the work of Jae Hah, also a former Design Within Reach maven.

One thing I know, any time there is some Fab.com in my day, it is elevated to a level that can’t be beat.

xx

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2 thoughts on “Brand of the Week: Fab.com…Ramble

  1. The rebranded, reconceptualized Fab.com launched in beta in April 2011, officially going live on June 9. During the interim, the site signed up close to 175,000 members, all acquired using viral prelaunch invites. The size of the consumer segment and mounting buzz across the social media landscape proved irresistible to the designers and vendors approached by Shellhammer and his sales staff, and in its first week, Fab.com offered très chic, must-have products ranging from Alvar Aalto vases to FontanaArte lighting to vintage posters created by graphic design guru Milton Glaser–all available for just 72 hours and priced at up to 70 percent off retail.

    • Thanks Anibal for that hard sell info…..

      Just an update for all, Fab.com laid off 100 people last week…and then the photo on Instagram of the glass door broken by Jason Goldberg, one of the co-founders as his reaction. Sorry to all who lost their jobs and thank you for improving the world by being fab.

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