Getting GOOP’y about Gwyneth…Ramble

Gwyneth Paltrow’s cook book is finally out and while foodie sites like are hating (ok to be fair the recipe for oatmeal – a cup of oats, add your favorite toppings is a bit of a no brainer), but the stories about her family life and how food allows them to gather and enjoy each other is charming.

I love me some Gwyneth so I was excited to have her sign a cook book for me. Kudos to Gwyneth for allowing the staff to take photos with people’s cameras, but holla, dude took photos just of Gwyneth, not me. Take a look:

It's my favorite Golden Goddess!

I’m happy to see that I got GP to smile. I gave her a CD since she enriches my life so even though I’m not “in the photo” she does have her hand on it. (Yes, I know I’m acting like a schoolgirl but who’s life doesn’t need a glamourous influence?) She was very sweet and it was like, wow, they were not rushing us along like happens with most of these types of events so thank you Gwyneth. You are a classy lady and I loved seeing the black sharpie on your hand as you autographed your beautiful book!

How sweet, she is petting the CD I gave her!

Fortunately my fabulous friend @brianistuft was able to capture how adorable I look from behind talking to GP.

Can you sign it to "my BFF"? Bwahaha.

Despite working in entertainment and having been exposed to tons of famous people, it was exciting for me to finally be talking directly to Gwyneth and have her attention for a minute. Here’s what I forgot to say to Gwyneth:
-Could you add “Watch out for the randoms!” to your signature?
-I’m going to Nashville and I’m testing your GOOP newsletters vs. a local!
-Could you adopt me? I know you have a fabulous Asian lady who is probably your PR person, but I’m more fun.

Five Questions Always a Good Idea…Ramble

I love the duel promotion of Gwyneth and Hova interviewing each other for their respective blogs. GP’s GOOP is great, but as I’ve mentioned before I would optimize it a few different ways for her. Perhaps Gwyneth asking five questions will make me lament even more the lack of my Follow Friday Five Questions series.

It’s also reminded me there is a “face-off” I’ve been slacking on as it forms in my mind- Jay Z’s/Kindle bio vs. Keith Richards/Physical. My problem here physically Richard’s book is so heavy it’s been a challenge to want to pick it back up and I do most of my reading on the subway.

Either way, Ms. Gwyneth is fabulous! I’m glad Hova considers her his sister. It’s definitely an interesting endorsement after reading his book Decoded that starts in a very depressed area of Brooklyn while Paltrow’s Upper East Side prep school upbringing was a complete opposite spectrum, still life, art, music and friendship have tied them together. It’s what makes these interviews so charming and gives insights to the affection they have for each other. I won’t lie, I’m seriously excited Gwyneth’s cookbook is finally available.

Holiday Gift Suggestions…Ramble

Now that the sales are over, are you looking around saying ‘oh crap, I bought things for myself with no overall plan or strategy for what people might actually like vs. what was on sale’? Awrighty then, I’ve got a few gift suggestions for the discerning woman in your life:


Dear Money by Martha McPhee is an amazing satire that sheds light on the debate of art vs. responsibility and money making. I always thought if I got married I’d like to be a working mom supporting the family. After reading this book I have to say pass on the realities of such a move. This is a throughly great read for anyone who ever had such notions and pining for their youthful dreams.

Just Kids by Patti Smith a great memoir that is a must-read for music lovers granting access to the struggling artists Patti Smith and Robert Mapplethorpe at the legendary Chelsea Hotel among such greats like Jimi Hendrix and Janis Joplin.


Yes, it’s an old standby but …it works for most woman. Some discount sites you should sign up for to find bargains: and

But…for cool, trendy and small business, I have to once again shed light on my fave: KT Collection. If you follow her on twitter or sign up for the newsletter you’ll get in on discounts. Loooove my KT from my “Chanel meets downtown” jaguar ring (not couuuugar. egads! ha) to the classic gold necklaces, this is one collection that’s affordable and looks damn good.


Check out One Kings Lane. Oh my how I adore this site.


Om Aroma & Co. is luxury for the skin. Ingredients like champagne and caviar renew the skin and smell delicious.


A puppy. I’m serious however, you have to include a dog trainer and to be super sweet and take on the responsibility of potty training the dog. Try some agility classes and involve the whole family.

Good luck shoppers! xx Grrlgenius

Shopaholics Love Sophie Kinsella…Ramble

Every woman who has been on a little shopping splurge or two or more can relate to Confessions of Shopaholic by Sophie Kinsella. To celebrate the release of Kinsella’s newest Becky Brandon (nee Bloomwood) adventure Mini ShopaholicBig City Moms held a spectacular event resplendent with cupcakes, a reading and book signing in the ‘newish’ Limelight (yes the former nightclub!) Marketplace (which has a J Sisters Salon in it! Holla if you love avoiding midtown). Discounts included a free mini-facial at the amazing Om Aroma & Co. on the second floor. Owner Angela is a former professional pianist who uses champagne, truffles and even caviar as ingredients. All in all a true delight and a dangerous shopping location that Becky would approve of!

As for Sophie, she told us a charming story of motherhood which involved her pink shoe closet, a live Skype transmission and a sleepy husband luring their 4-year-old to crawl to him while Mommy continued a live book reading to a packed audience in Chicago. She was humble, charming and just so delightful. The passage she read from Mini Shopaholic involved Becky justifying an outrageous toy purchase as the toy equivalent of a Chanel jacket for her daughter Mini. I can’t wait to read it and may not sleep tonight.

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The Lars(son) Effect…Ramble

What is the Lars(s)on Effect?

It’s more than suffering an untimely death at the brink of your creative peak and posthumous recognition like Van Gogh- the effect of having these works be successful but needing some tweaking. Rentheads, don’t be offended but I would rather light my own candle then listen to that song again…!

“The Larsson Effect” thus far involves two different writing Larsons:

a) Jonathan Larson creator of Broadway sensation “Rent” who died after being misdignosed at 2 hospitals, just several hours after giving an interview to The New York Times about “Rent” moving to Broadway. Rentheads are probably familiar with Anthony Rapp, the originator and still sometimes performing role of “Mark”, writing about the earlier days of “Rent” and the death of both his mother and Larson in his autobiography Without You. Good news: Rapp is workshopping Without You into a musical and it is a serious tear jerker just like the book. Oh @albinokid I still cry thinking about this.

b) Stieg Larsson who was a journalist, activist and writer of The Girl With The Dragon Tattoo Trilogy. According to his bio his heart attack was a heart attack which may or may not have been suspect. Hmm. In any event, he died shortly after turning in the 3 manuscripts. According to the NY Times there is a 4th book he was merely 100 pages from finishing which his long time lover, Eva Gabrielsson has in her possession. Since they never married to avoid Sweden’s law of married couples having to disclose their addresses (what!?) due to numerous death threats for Larsson’s political work, Eva received nothing when Stieg passed. Ouch.

As for Stieg’s triology… the writing style is like being hit with a blunt object. He goes ad nauseum into hawking Apple computer equipment his heroine Salander uses, the food everyone eats, but fails to including distances between places. Suggestion: add a map of Sweden in future additions kindly and a reference section at the back for those of us not familiar with Maundy Thursday, etc.) and perhaps some names changes since there are 5 (maybe more) characters in The Girl Who Played With Fire that begin with the letter B. Really.

I say check out the movies instead. I only got ‘involved’ in the story 500 pages into The Girl Who Played With Fire and have not bothered to open the final finished installement even though the ending was a decent cliffhanger, unlike the first book which tied everything up in a neat bow.

There you have it. This is a case when the movies smooth over some of the things I

Knock me down with a mere feather...not!

don’t like about the books i.e. ‘The Devil Wears Prada’ (please refrain from sending me any work by this author.) It is odd to me so much fuss was made over the casting of Salander yet, director David Fincher cast Daniel Craig as Blomkvist? He gets the crap beaten out of him in both the first and second books.

5 Questions with @BookSparksPR…Ramble

What I love about the Internet is the way it instantly connects you to people you may have never met without it living in other places. @BookSparksPR is one of those great people I’ve online when I inquired about writing for Crystal comes up with great digital campaigns for a diverse and talented group of female authors and really makes use of social media to bring books into every day conversation.

She's got a spark to her!

Location: Phoenix, AZ – but I service clients all over the US (and one in Canada!)
Vocation: BookSparksPR (book publicity)
Sign: Virgo

1. What is the benefit of having your own business over being with a larger firm?

For years I worked in corporate and agency PR, and I loved it. The creative people, the atmosphere, the water cooler and lunches with co-workers, the client meetings, the benefits package. There’s a lot to be said about that. However, nothing beats the flexibility and freedom of having your own business, setting your own hours, your own pace. Enjoying a mental health Monday or a Friday afternoon at the movies. It’s liberating!

2. How did you transition from corporate clients to representing authors and books?

I still have some corporate clients and do business PR (through BizSparksPR, the other division of my agency), but at the moment I have a lovely roster of authors that I am really enjoying working with. I’m passionate about books and stories and always have been - and so I’m thrilled to work with so many different authors. It sort of fell into my lap really… I took some out-of-the box approaches to book publicity – particularly online – and people responded and suddenly I was representing several authors.

3. What has been your favorite campaign you came up with this year?

This is so very hard to say – like picking your favorite child! I really loved working with debut author Sarah Pekkanen on her novel, The Opposite of Me. I was thrilled to be part of launching that book (along with Sarah and several very talented people!). I’m so happy that Sarah is in like her 5th printing now and signed another two book deal. I also am very proud of my clients Liz and Lisa (behind the popular ChickLitisnot Dead blog) because they’ve completed a second manuscript which is fabulous and are searching for an agent. They have come so far with their blog and writing in the last year – they are all over the place and I love seeing that! And I’d be remiss not to mention Allison Winn Scotch who I adore and who is so generous to readers and writers. And then, of course, there’s Christine Lemmon who is so inspiring! Her book was an Indie Excellence Award finalist and she is a lovely person. For Mother’s Day, I worked on a fun promotion of Irene Zutell’s Pieces of Happily Ever After with the help of the lovely Emily Giffin. Can I just say all of them? I could go on and on!

4. Do you think it is essential for authors to have an online social profile?

No, I don’t. There are several authors who do not and who do just fine. I think it’s a great way to reach readers and promote your book and build your readership - and also support other writers and readers. It’s exciting and effective – but not essential. Well, maybe a little essential. It’s certainly a lot of fun connecting with the book community – readers, writers, reviewers, book bloggers, and other authors.

5. How do you manage to juggle so many amazing projects and write too?

Oh my… well, I have a great team of people who help make it all happen. A wonderful co-worker who I met online and adore, a couple of fabulous, very beautiful, smart and savvy interns from Arizona State University (Go Devils!). So many authors who are so very supportive of my work and of each other. My lovely babysitter who my kids adore! A supportive family. My writing definitely takes the back-burner – as I’m too busy promoting other people’s writing. But I’ll get there… and when I do, I know a network of women authors who will be cheering me on!

Damn Decent Read: The Little Giant of Aberdeen County…Ramble

I won a copy of “The Little Giant of Aberdeen Country” from for being a Guru of some subject. It took a little time for it to actually show up so I’d completely forgotten about it but was delighted to read it.

Tiffany Baker’s debut novel is a charming and dark twist of medicine, magic and the power of love over size, circumstance and society’s norms. Written from the point of view of Truly, the ‘giantess’ who has a pituitary gland issue, it’s a powerful and poised novel that I felt would’ve been a person I know. Truly is somewhat naive and at the same time so smart about seeing people for who they truly are it’s a long time in coming before she fits her own skin.

I found Truly’s train of thought when comparing her stunning older sister, that in order for pretty to exist, ugly has to, an idea that probably Naomi Wolf (author of The Beauty Myth, a standard feminist reading) would applaud.

It led me back to ponder why many of the intelligent and riveting men I’ve come across in the business world (tech, record, media, etc.)  seem to pick a righthand who is almost the exact opposite – basically a ‘yes’ person who goes around collecting gossip and leaving a wake of trash talking and taking credit for other people’s ideas with a talent for doing a two-step side shuffle when it comes to taking the onus for any missteps.

Truly was  right about opposites needing to exist. There is no pretty without ugly, no highs without lows, no way for some to show off their intelligence without the security of stupidity next to them, no way to pull oneself right from going off the deep end unless you take responsibility and grab the reigns in your life.

Dear Kindle, I Love You…Ramble

A very generous friend of mine sent me a Kindle after we had a long discussions about books. Ok, he listened to me and said he never reads books just newspapers and magazines so he was going to send me a brand new Kindle he had sitting in his office. Thank you Corporate America!

Prior to getting my Kindle I didn’t really see the need for it for the average person. It wasn’t like an iPod I had to have or perish. People I knew who had them were frequent business travellers who often don’t have a lot of time to peruse but then find themselves with downtime in airport lounges, planes and hotels. It made sense. I could also see how that would translate to someone like a soccer mom in a book club who can pre-order and download through the Whisper system for their book club. It’s on one device, they can cross off bookstore or library off their schedule and still participate.

Once the Kindle arrived it made me more giddy than any of the guys I’ve gone out with in the last two years. Geek response to this thought: “Well, the Kindle is so cool.” Thanks Hot Brit Geeks.

Hey people the publishing industry, this is not an industry killer, it expands your audience to the business traveller, doesn’t take as much room up physically as several books and if someone tells you about a book that sounds great, you can buy it instantly and be reading it on the subway home. Old school traditional iPods do not have the wireless feature to purchase on-the-go. In an instant world, I’m an instant girl.

Now that I have my Kindle you bet I brought it to the beach. I love that I can make annotations about passages I really like for later on & don’t have to actually go back to the book, Kindle will save it for me collectively. Yeah Kindle. For people who have said ‘hmm, that doesn’t really appeal to me’ I have to ask if you’ve ever tried one? I had a lot of thoughts about it before I received it and now it’s a daily companion which helps to satiate my voracious reading appetite.  As Stephen King advises in his book on writing to budding authors you should be reading constantly everywhere. I’ve seen people at the gym with DVD players, you’ll spot me with my Kindle.

What about the font you wonder. Well my friend you can adjust the size and no need for a bookmark, you slide that thing off and Kindle keeps the page for you. Thanks Kindle, I love you!

As for Mr. Ipad (with that name..ugh!) coming on Saturday morning at 9 A.M. thanks Apple for the constant emails. Who would buy anything first generation from you after you’ve already announced you will have more features in the next model in the not-very-far-off-future? Hmm, oh no. I’m happy with my Kindle without haven’t to wonder about buffering getting in the way or getting distracted from a story and using my imagination to envision what the writer is telling me instead of having an interactive photo or video right at the second the author mentions it. I do think those features will be cool in the future but the power of words and imagination can get stunted by visual overload.

I once met an actor (hint he is prone to go shirtless) at an MTV party and somehow ended up in a debate over whether the movie version of the book it was based on was easier to take/more entertaining then reading the book. The book had a lot of violence and involved a rape of a young girl. Reading about the rape was so upsetting as my mind’s eye went to dark, dark places which ultimately made me put down the book and stop reading it. In the movie, the rape was indicated with movie magic but did not show the specifics the way the book outlined them. In the case of Harry Potter (and most other movie adaptions of books to film) I’ll take the books and wait for the movies to be on cable.

Mr. iPad I applaud you adding a new dimension to reading and to see if this increases sales for books, movies, magazine subs, but for now, while you work out the kinks, the buffering, etc. I’m delighted with my Kindle which I finally got to test out on the beach, sealing my love with an azul ocean background. Hurrah!